Answering the same DM a hundred times isn’t a job

Why it exists

Every creator who sells anything on Instagram knows the loop. You post, it works, and now there are 400 comments that all say some version of “link please?”. You either spend the evening copy-pasting the same DM, or you don’t — and the people who asked feel ignored, and the sales never happen.

The existing tools that fix this tend to be sprawling “engagement platforms” — chatbot builders, drip sequences, five dashboards deep. ReplyIG is deliberately the opposite: you pick a post, set the trigger words, write the DM once, and it runs. That’s the whole product, and it’s meant to stay that way.

How it’s built

ReplyIG runs on the official Instagram API from Meta. When someone comments on a post you’ve automated, Instagram notifies ReplyIG directly, the comment is checked against your keywords, and the DM goes out — the median is about 1.2 seconds, end to end. There are no password logins, no browser bots, and no scraping; if Meta doesn’t offer an API for something, ReplyIG doesn’t do it.

It also collects as little as possible: your username, your automations, and a 30-day activity log that exists so you can see what happened to every comment. Your inbox is never read. The details are in the privacy policy, written to be read.

Who makes it

ReplyIG is built by Mehul Mohan, a software engineer who has spent the last decade building for developers and creators — and who got tired of watching talented people spend their evenings doing a job a webhook can do in a second. It’s an independent product: no growth team, no dark patterns, just software that answers comments.

Questions, ideas, or something broken? Say hi — the person answering support is the person who wrote the code.